Monthly Archives: October 2014

Stop Being Boring: How to Get Your Target Market to Stop Ignoring You on Social Media

social media traffic

social media trafficNo matter what you post, it seems like no one cares to like, share or even read it.

You are not alone, though, as many business owners also experience it. Perhaps the reason your social media fans keep ignoring your posts is because they are boring or not helpful. To achieve better results, give them what they want.

According to leading online marketing provider KSL Interactive, “Social Media is here to stay so most business owners know by now they need a social presence. For most, though, it is daunting to figure out how to create a dynamic social campaign and then dedicate the time required for daily upkeep on multiple platforms with the right strategic messaging for your target audience.”

Here’s how to improve the quality and appeal of your posts:

Spice Things Up With a Photo

It’s time to stop posting long content and start sharing catchy images. Whether they’re photo quotes, infographics or images of what’s happening in your office every day, it’s best to share them. Images are powerful; they can be inspirational, promotional or funny. Giving your Facebook fans or Twitter followers a glimpse of what goes on in your business can keep them connected and engaged. Every time you post about your new product or service, add an image for amazing exposure.

Organize a Contest

This is a great way to capture more customers, whether you are on Facebook, Twitter or Instagram. By creating a contest, experts say you can build word of mouth traffic for your business. It’s best to offer multiple lower-value prizes, so many people will have higher chances of winning.

Provide Fan-Only Rewards

Consumers buy from a website they know they can trust. One way to let people know that you are reliable is to be charitable. Rewarding your fans is a quick way to build connections. Word will get around quickly if you show that you value your customers. For instance, an online clothing shop can give away limited edition t-shirts. It’s not only relevant to their loyal customers, but also helps the business get exposure and attract people.

There are new and different marketing strategies today, making it difficult to decide which is the best solution to go with. This is one of the main reasons most small business owners turn to social media. Keep in mind that your social media marketing strategy should always focus on building trust and providing value.

Solar-Powered Granny Flats: Welcome to the Future

granny flats

granny flatsOne of the most popular secondary accommodations in Australian homes, granny flats – also known as a secondary suite, granny suite, or in-law suite – is a part of a property converted into a self-contained accommodation. It is one of the most useful means of adding value and flexibility to your current home setup.

One of the new schemes in granny flats is a passive solar design, which helps mitigate utility costs as well as being beneficial to the environment.

Features of Passive Solar Design

Most people associate “solar design” on homes as those with solar cells on the roof or on the lawn to collect solar energy. This is not the case for passive solar homes, which rejects heat during summer while distributing that heat during winter, precluding the need for additional utilities.

Architects design this not through a total remodel of the flat, but simply by integrating special materials on the walls, windows and floors, and constructing the home in a way to take advantage of natural processes. The great thing about the design is that there is no need for any mechanical and electrical devices.

Window Location

The location of windows is crucial to the implementation of passive solar design. For example, larger windows should be on the north side so that sunlight during winters can penetrate the interior and warm the space naturally. To the east and west, smaller windows lessen the harsh summer sun during the mornings and afternoons. Proper lighting and ventilation can come from windows installed on the south end.

Flooring Option

To ensure proper breeze pathways, ensure that flooring options do not restrict the passage of cool air to the home. recommends that the flooring be as even as possible, and to use wood instead of other materials.


Special materials insulate the floors and walls to distribute and circulate heat. This happens through the process of conduction, convection and radiation.

Using passive solar design in granny flats can reduce utility bills in the long run. Consult experts in the field so they can advise you on incorporating these designs in your secondary suite.

Top Chicago Sightseeing Tours for the Perfect Romantic Retreat

chicago retreat

chicago retreatChicago is a major city bordering the beautiful Lake Michigan. Although it is mostly recognized as a chief financial and business hub in the Midwest, it is also buzzing with culture and boasts of many sights worth seeing. The places of interest in what many call The Windy City range from world class museums to beautiful parks and great restaurants—all of which can be the perfect romantic retreat for couples.

48 Hour Visit offers a quick guide on what you can do if you are planning a weekend getaway to Chicago with the love of your life:

Watery World

Chicago lies right on the coast of Lake Michigan, which means that your trip to the great city is not complete without a romantic water ride. Choose from a bevy of boat tours available, including but not limited to the following:

  • Architectural tours featuring iconic buildings in the Midwest
  • Lunch or dinner cruises that allow you and your partner to bond over sumptuous food
  • Lake excursions that are ideal for couples who just want to enjoy some private moments amidst placid lake waters

Picasso Statue of Chicago

One thing that you must not forget to see when spending a weekend in Chicago is the Picasso Statue of Chicago. The statue is said to be a dog, a sphinx, or even a former lover. This fantastic creature that took birth in the mind of Pablo Picasso is the perfect venue not just for quiet crowd gatherings, but also for musical events and the farmer’s market, depending on the season.

Downtown Views

Do not forget to visit the museums dotting downtown Chicago. The three most wonderful museums in downtown Chicago include the Field Museum of Natural History, the Shedd Aquarium, and the Adler Planetarium.

There is also the renowned Museum of Contemporary Art in this area that is home to an ample feast for your eyes by way of mesmerizing works of modern art.

The best thing about Chicago is that there is no need to worry about your accommodations. The city is home to many great choices, even if you have a limited budget for your 48-hour getaway!

What is the Best Boat for You?

best boats

best boatsMany people associate the sea with vacations. After all, the great blue waters, the infinite sky and the cool wind all provide a calming effect. We also associate the sea with luxurious afternoons of swimming, snorkelling and diving. It’s a place we look forward to visiting once or twice a year. In short, it is something that we go to as a respite from the gruelling city life.

But what if the sea becomes your second home? Wouldn’t it be amazing to be surrounded always with the things you love? This is, of course, the reason some city dwellers have invested in boats and cabins. Instead of waiting for every opportunity to get away from all the bustle and hustle of metropolitan life, they have integrated the ocean in their lifestyle; some even turn boats into homes.

In Australia alone, there are quite a number of boats available. Indeed, the continent is not just a wide expanse of land perfect for trekking and hiking. It also has a number of beautiful bodies of water where one can sail in peace. This is why it is not surprising that Australia has lots of companies offering boats for sale and they can be purchased at a reasonable price.

Of course the boats are varied and serve different purposes. There are the usual fishing boats, the all-purpose fishing boat and the aluminium fishing boat. There are also the bass boats, which is perfect for fishing, but is smaller and sleeker in size and look. For families who just want to hang out in the open sea, there is the cabin cruiser, which enables owners to cook, sleep and sunbathe on board. Bowriders on the other hand are a bit smaller, but is still perfect for exploring the coast and the nearby seas.

There are also boats that are big on speed. Such are high performance boats that propel through the water like a Ferrari would. For those who are after a more luxurious sail, however, sailboats are the perfect boat to purchase.

Ultimately, it depends on how you want to enjoy your time at sea. Know what the place means to you, whether the sea means relaxation or more exciting activities. One thing is for sure though, owning a boat will definitely give you reasons to get yourself out of the concrete jungle and into the wide, calming surroundings of the sea.

The Secrets of Teeth Whitening Revealed

White Teeth

White TeethEveryone wants to have whiter teeth. After all, they cannot be called ‘pearly whites’ if they are yellow and stained. So, it can be quite surprising to find out that not many people are aware of how teeth whitening could be beneficial to them.

What You Can Expect After Teeth Whitening

Many people think of teeth whitening as an unnecessary procedure, but that is not true. Over time, your teeth would start to yellow as more and more food particles and minerals get absorbed by the enamel. Activities such as drinking tea, eating grapes, and even drinking medicine could cause your teeth to become yellow.

Dental professionals believe that having your teeth whitened still remains one of the most practical and budget-friendly ways to enhance your smile. One whitening appointment with the dentist would set you back only a few dollars. What’s more, you only need to spend one to two hours for the whole process to be over. Compare that to how much a smile realignment would cost you plus the time you have to spend.

Getting a teeth whitening treatment is also one quick solution to boost your self-confidence. You would feel more attractive, helping you have a more active and healthier lifestyle.

How to Keep Your Teeth White

As with anything else, maintaining your teeth’s colour also comes with a few things to remember. For one, you would have to cut back on your coffee and soda intake. Red wine might be good for your heart, but it might not work well with your teeth. You also need to watch out the kind of medicines you take, as these could also affect the whiteness of your teeth. Most of all, you need to quit smoking if you want to maintain your brilliant smile, as smoking is known as one of the leading causes of teeth discolouration.

Car Wreckers: Buying Old and Unusable Cars to Salvage Parts

wreck car

wreck car‘Car wrecker’ is a term used for those who buy old cars and dismantle it, salvaging only parts that are still functional and can be used in other vehicles. This has become a standard practice across the globe simply because of the fact that most people cannot afford to buy a new part every time something goes wrong with their vehicle.

Some parts cost so much, and sometimes the only option is to look for used parts. While there are stores and auto shops that sell second-hand parts for different kinds of vehicles, an alternative is to go get the necessary items from car wreckers. Perth has several you can go to whether you are looking to buy or sell.

Here are a couple of reasons you might want to visit your local wrecking yard:

  • The cost of new parts is too high, especially if your vehicle is an older model. The money you save from getting a used part can go to the fund for a new car in a few years or other more important matters.
  • Some of the more established car wreckers have extensive inventories and work with a wide network of suppliers, too. This means there are better chances of you getting the part required at the soonest possible time. It is the best way to get back on the road without having to spend so much.

Remember, though, that it still pays to make price comparisons when getting parts from your local car wrecker. It pays to do research as well, as some wreckers carry used parts of only a limited number of brands.

Look for a car wrecker that dismantles a more extensive list of makes and models so that you are sure they offer a comprehensive range of items. This reduces the trips you have to make and ups the chances of you finding the part you need on the first visit.

House of Muscle: Must-Have Equipment for Your Home Gym

fitness gym

fitness gymA home gym is the dream of health and fitness enthusiasts in Salt Lake City and the world over. You do not have to head out, wait for your turn at the bench press, or rush your exercise because the gym is closing or because you just had to squeeze the workout in. With a home gym, you can work out anytime you want and never have to worry about closing times or lack of equipment.

Putting together a home gym in the Crossroads of the West doesn’t have to be so difficult; there is a lot of quality fitness equipment in Salt Lake City, making it easier to get the equipment you need to get started.

Here is a quick introduction to the equipment and items you cannot do without when putting a home gym together:

Elliptical Trainers

Elliptical trainers are a staple for cardiovascular exercises, and having one in your gym will always come in useful. These cross-trainer machines are perfect for warming your body up for exercise or casual stationary jogs on your rest day.

Resistance Bands

Resistance bands are best if you are looking to strengthen your muscles via strength training. You can better condition your muscles by using these paired with adjustable barbells. Plus, you can easily store them away after use to save space.

Weightlifting Bench

The reality is that you will need something to step on for some of your exercises. A simple bench of the weightlifting variety would do. You can also choose to use one with an adjustable incline, so you can change up the intensity of your routines.

Pull-up Bars

Another item that should be on your list is a pull-up bar. There is always something you can do with a pull-up, like the windshield wiper exercise for your core. Make sure to have one in your gym if you want it complete with the essentials.

Make the most of your home gym by having all the basic equipment needed. You can always add other equipment and tools in the future, just as long as you have covered these essentials already.

IT Career Opportunities Are Grand In South Africa


ITWhile the rest of the world may debate over whether South Africa is developed or developing, one thing is for sure about the country, that its IT sector is buoyant. As a matter of fact, per statistics from 2010, IT spending in the region hit the $10 billion mark, and together with the telecommunications sector, it generated approximately $29 billion in revenue.

This means that an Information Technology job in South Africa, explains, is a good and viable option. Career opportunities are booming and making the industry stronger and all indicators point to growth and development.


In the South African IT sector, the concerned companies are all world leaders in manufacturing set-top boxes, pre-payment, fraud prevention systems and revenue management. Plus, the software developers of the nation are recognised throughout the world for being innovators. For their innovation skills, the South African software developers and those in the R&D sector find ample support from the government in the form of tax rebates to work further towards the creation of more jobs.


A parallel industry that is growing in this nation is the telecom sector, including some big names such as Microsoft, IBM, Intel, Dell, Compaq and Novell. The telecom industry in this region has grown at a rapid pace particularly in the last five years. With ample government and industrial support, the country even now boasts of having a well-developed telecom network that only needs innovative and creative products for generating more employment opportunities.

Career opportunity

As a result, a career opportunity in the IT or telecom sector in South Africa appears bright for any young or seasoned aspirant. Additionally, the country is a favourite destination for global corporate looking for business process outsourcing. Some career paths that you can chart in the IT sector here are

-Development of security systems
-Development of automotive electronic systems
-Development of software for banking and financial sectors
-Development of solar cells, integrated circuits and fibre optics

There are even opportunities to take up a profession in the green energy technologies for the making of electronic components. In Tourism, the South African market is growing. This also means careers in this sector are multiplying rapidly.

On the whole, if you are aiming at an IT sector or a telecom industry job in South Africa, know that the perfect time is now.

The Aluminium Shutter Advantage

Aluminium ShuttersIf you are planning to replace your windows or improve them, aluminium shutters are among the best window treatments you can have. Aluminium is considered the primary choice among homeowners who need a decorating element that would require minimal upkeep no matter what the weather condition is.

The Advantages: In-depth Look

There are plenty of companies that install aluminium shutters. Perth has some of the best manufacturers in the business. Make sure to do your research before choosing one company.

Shutters made from aluminium offer the following advantages:

  • Double V’s – Versatile and Variety

An aluminium shutter has a wide variety of choices and can be customised to fit any window. Because it is made of aluminium, it can be finished with a powdered coating as well as in numerous colors. In addition, this can be used outdoors.

  • Functionality

Aluminum shutters can be opened all the way up. It exposes the view outside clearly, and it closes all the way down.

  • Control

You can adjust the shutter depending on the amount of light you would like to let in. In the evening, the shutter slats can also be used to control how much air you would like inside. During cold months, you can have it closed all the way down to make sure heat does not escape your room.

  • Security

Some aluminium shutters even come with locks for added protection. This feature is an addition to prevent intruders.

You can find more options listed on the Internet as well as on your local yellow pages. Installers listed online typically have a gallery page where you can see available designs and colours to help you choose. Just be sure to ask for a quotation and have them visit your place to give them an idea of what you want for your window.


Essentials in Renovating Your Home

home renovate

home renovateHome renovation reality shows have become a big hit in many countries, including Australia. This results in a higher demand for services of home renovators in Perth.

The Renovation Process

Experts like The Renovation Company explain that there are small and large scale renovations, depending on the homeowner’s needs. It is a process of redesigning your home and installing new fixtures and appliances. You can even new add a room.

Even the simplest remodelling, however, costs money, especially when you want to incorporate new styles and home trends. In the process, you might discover several home fit outs and plumbing issues, such as leaky faucets and pipes, creaky windows and other problems. You can give your home a stronger foundation and a fresher look.

Benefits of the Renovation Process

Stylish Homes

Home renovating companies in Perth have interior designers and architects on staff who can design spectacular homes. You can expect stylish home that incorporate the styles and design that you prefer.

Additional Features

Renovations are not only for updating your home, but also a great way to add new features, like a storage space. These additional features boost the functionality of your home, providing sustainable and convenient living spaces.

Speedy Remodelling

Once your contractors know the scope of the job, renovation companies work quite fast to get the job done on time and within your budget. You can rely on these companies that have access to all the materials and manpower required to complete their projects.

For some, renovating is a better option than buying a new home. Many people choose renovation projects, especially when they like their neighbourhood. To sum it up, renovation is a great way to get a brand new home and enjoy living in more comfortable spaces.