MAP Policy

How Do You Draft an Effective MAP Policy?

Today, consumers can easily find the best price on products with just a few taps on their phone. This has led to unprecedented cost-cutting by retailers, as competition between stores continues to rise. Nonetheless, manufacturers and retailers alike are not happy with this situation. Many brands now enforce a Minimum Advertised Price policy. By setting […]

How Do You Draft an Effective MAP Policy? Read More »