Category Archives: Business
Setting up a business is only half the battle. To remain successful, you need to look for ways to steadily grow and stay a step ahead of the rest. Here are some proven tips to take your business a notch higher.
Implement a smart marketing strategy
Your company will rise or fall based on how effective your marketing strategy is. Your current marketing plan has brought you to your present situation, but it will not necessarily yield the same results in the future. Come up with an advertisement on TV for more visibility. Contract a reliable TV commercial production company to help out with this. Become more imaginative in your online advertising too.
Listen to your staff more
As your employees are the ones that spend the most time dealing with your clients and developing your products, they can offer valuable information on how to improve your business. Encourage them to share their suggestions and opinions and implement ideas you feel will benefit your business.
Prioritise customer satisfaction
As you grow, you need to continue putting your clients first place in your business. Your success depends on how popular your brand is in your target market. Go out of your way to find out new ways to meet your customers’ needs. Provide the best quality products and services to stay ahead of your competition.
Partner with other businesses
A good partnership can yield high profits and significantly boost your company within a short time. Look for companies with which you can collaborate to come up with a new product or service. A business that makes a product which is complementary to yours can make an excellent partner.
In a world where businesses are constantly involved in cut-throat completion to stay profitable, you’ll need a smart approach to thrive. Usually, a few simple tweaks in your business are all you need to succeed beyond your wildest expectations.
The design of your website can make or break your business, especially if a bulk of your transactions happens online. This is particularly the case for companies that utilize their site to facilitate business procedures: the design now becomes crucial.
For best results, digital marketing giant Vonazon suggests hiring a full-service digital marketing agency to develop your website from top to bottom, including content creation, implementation, and strategic direction.
What makes a good website design? Read on.
The basics of design
Website design is the process of creating a website. There are several tasks involved in web design – content creation, web page layout and graphic design. The part that you can see first when you visit a website, often referred to as the homepage, is a product of web design.
So what does this have to do with your business and your customers?
First impressions last
When a person visits your website, the first thing that he will notice is how your homepage appears. This means that the impact your homepage would create can substantially affect the initial impression a user would have about your business. Does your homepage convey a sense of trustworthiness?
If you are in the tourism industry, does it make the person say to himself, “Wow! I want to go there?” It is always good to know if your website design connects to those who visit.
User analytics are critical
A competent web design provider knows that the amount of time a user spends on the website is crucial, and his design will be a contributing factor. Web design will affect the average time that a user stays on the page. In fact, it can even affect the bounce rate.
This bounce rate is the rate by which a user navigates away from your website. When you have a high bounce rate, it will just show that your site needs some cheering up. You might have lost those customers who got interested in your brand or company but left the site quickly due to poor design.
You must make sure that the design will impress and capture the attention of your customers. If not, your business takes a hit.
Some companies fail to consider their offices as business tools that are useful in growing their brand image, and this tends to ruin their edge.
Visitors coming to your business premises pass judgement on your company’s capabilities based on the kind of office and furniture you have. With one sweeping look, they can make a decision on whether to trust you with their money or not.
A well-structured office with a great layout and top grade furniture inspires confidence. On the other hand, an overcrowded office with shabby furniture only serves to mar your brand image.
Get Professional Help
More than a place to house your workers and equipment, the office space is a business tool. With the right help, you can rebrand your office and express your company personality from the get-go. You can also tailor it to meet the specific needs of your employees.
An experience designer or contractor will know what will make employees healthier and more productive. Hence, you stand to gain considerable benefits by getting an expert to help you plan your office layout.
Pick Excellent Furniture Pieces
It is not surprising for workers to spend the best part of their day seated at their desks. As such, you need to pick the comfortable furniture for your offices. In addition to keeping the employees healthy and comfortable, they also help to complement your production efforts.
To avert the risks that come with sitting for too long, you can furnish the office with conversion desks. Use of such innovative technology not only increases productivity but also job satisfaction and employee retention.
To keep office assets organised, choose storage units specifically designed for offices. The storage units are manufactured to be more durable, secure, and intuitive.
The outlook of your office space bears a considerable influence on your brand image and productivity levels. With the help of an expert service, you can create a custom office space that projects a positive image of your brand while keeping the workers comfortable.
Many facilities often cut corners while enhancing safety measures at the workplace and it causes them to undergo severe losses. The article highlights some of the credible ways to ensure a safe workplace environment.
Safety is not always at the forefront of many entrepreneurs as they go about establishing their businesses. While it is easy to disregard safety at the workplace, the results are always devastating. According to OSHA, more than 4,600 people lost their lives in workplace-related incidents in 2012.
The saddest bit is that many of these injuries are preventable, at least with a little bit of effort. Most injuries revolve around falls, forklifts, ladders, respiratory, and electrical issues. Although it might seem complicated, keeping your workers safe and secure in the workplace is quite simple.
Enforce a safety culture
Sensitizing your employees on the need to uphold safe work standards at all times is the surest way to keep them safe. That entails having regular and thorough safety training programs. Research shows that facilities with intensive safety training programs register lower injury rates among their workers.
Hiring qualified workers also lowers the injury risks while improving productivity. However, regardless of the new hire’s skill level, be sure to take them through safety training. Safety drills differ among facilities, and you need to ensure that everyone is on the same page on matters of safety.
Get the right equipment
Provision of safety gears including steel toe boots, helmets, and safety goggles creates a safe workplace. It also ensures that you comply with your state’s workplace safety standards. Other than the personal safety gear, you need special equipment, such as a downdraft table. Such kits keep your workers safe by eliminating dust and other contaminants. The airflow systems reduce air pollution and lower the risk of respiratory conditions. They are particularly useful in facilities with lots of sanding, welding, and grinding activities.
Investing in workplace safety is a sure way of increasing production and lowering the number of accidents in a manufacturing environment. Fortunately, it only takes a little bit of effort and planning to implement credible safety measures.
It would have been great if you have an extra room to convert into a home office. Even if you do not have the luxury, you can try many ideas to maximise your space. Some suggestions may be a bit pricier than others, but consider it an investment that can raise your property’s value while giving you a place to work in peace.
In Your Bedroom
Raise the bed above your line of sight, add a ladder and use the space underneath for your mini office. Zilofurniture.com and known interior designers recommend replacing bedroom furniture with compact ones to have a place to install office furnishings and equipment. Another solution is to rearrange your bedroom to accommodate an office desk and find the most comfortable chair you already have at home.
If you have one of those large wall closets near the dining room or any part of the house that is only used for storing knick-knacks, clean them out and have them designed for a small office. Replace the door with a divider, sliding panels or even curtains to keep your workplace private and silent. The best part is that you can still be aware of your surroundings, so you can manage your domestic chores while you work.
The Attic or the Basement
Start with cleaning your attic or basement then check for vermin, leaks, lack of insulation, electrical problems and integrity issues. Have a building inspector over to check and inform them of your plans. Ask how much you will need to repair and renovate your basement or attic. Once you receive a quote, make the required changes and build a small room to house the items you have in the attic or basement then set up your office.
It is best that you adjust your home to accommodate your office if you truly want to be serious in your venture. You can choose to rearrange the furniture or do some heavy renovations. Besides, working at home without a specific workspace can affect your productivity.
Custom corporate merchandise has been around for several years. These days, companies can choose to go beyond the traditional branded pens and mugs and go for higher quality corporate gifts such as wine glasses, USB, and other techie gadgets. Apart from the “free” factor, why are they continuously popular? Here are some reasons and benefits your company can enjoy through these freebies.
1. They are useful marketing tools.
Corporate gifts bear the company’s logo, and whenever people use them, such as pens and mugs, they are reminded of the brand over and over again. This is a simple but effective offline lead generation tactic similar to a “spray and pray” campaign that many teams conduct. Imagine casting a very broad net using corporate pens for instance. If you produce and give away 1,000 pieces, you’re likely to generate a lead from the pool.
2. They are cheaper forms of advertising.
Branded custom merchandise advertise your company. Naturally, the budget you spend on 1,000 pieces of branded pens or mugs is smaller than getting a billboard for a month. These freebies have the same chances of generating leads an advertisement on a major weekly or magazine. People see them and remember your brand every time they use it.
3. They inspire brand loyalty.
When people are given free items, they feel obligated to buy or do more for the brand. In a 2005 study, findings show that people can feel obligated to return a favour even when no request has been made to do such. This return favour could come in the form of referrals or spend more. It also invokes the feeling of loyalty, which improves customer satisfaction and experience.
Bring On The Freebies!
Corporate giveaways are not limited to special occasions like Christmas or the company’s anniversary. During slow sales months, you can allot a portion of your marketing budget to produce corporate merchandise to help generate more leads.
More people are opening a food truck business in Salt Lake City to capitalize on its popularity and flexibility, but is it easy? To know what it takes to be an owner, learn these five things:
1. A food truck business is a mobile food business.
Under the business licensing definitions of the city, a mobile food business is an enterprise that serves beverages and food in a motorized unit. It is also easily movable. The definition, however, doesn’t cover mobile ice cream vendors and vending carts.
2. Laws and regulations can vary between cities.
Contrary to popular belief, operating a food truck isn’t easy due to red tape and complex rules and regulations, which can vary between cities or counties. Thus, while selling in a food truck across Utah is a noble idea, it is difficult to accomplish.
3. There are mandatory health requirements.
Food truck owners in Salt Lake County need to attend a service class facilitated by the health department every 2:30 P.M. during the first and third Wednesday each month. Moreover, you need a local commissary approved by the environmental health division.
4. A mobile food business may be in areas where there are restaurants.
As per the Salt Lake County code on the mobile food business, you can operate food trucks in zones where restaurants are also allowed, provided you do so according to the rules and regulations implemented within the zone.
5. Education remains a key to succeeding in a food truck business.
Running a mobile food or food truck business in Salt Lake City is no joke, and many businesses are forced to fold due to lack of education. Entrepreneursimplified.com and other experts noted that you can increase your knowledge, learn the basics, understand the complex laws, and grow by attending business training in Salt Lake City.
Do you still want to be a food truck owner? It may not be easy or even simple, but it’s doable, especially now you have these facts.
People who work in one company don’t all come from the same backgrounds. They may not have the same beliefs, education, or culture. When you get people with such different characteristics, you know that conflict can be inevitable at some point or other. It’s one of the reasons office politics take place.
Boss vs. subordinate
It’s not just workplace politics, however, that may start conflicts. Sometimes, something seemingly simple and straightforward may elicit different responses and levels of understanding. Some of the most common conflicts at work have to do with the relationship between boss and subordinate. The conflict may stem from an issue with promotions, lack of recognition for wins or contributions to success, disparities in salary or work delegation and responsibilities, or even privacy and personal space.
Apart from issues regarding personal space and time – such as your boss calling you to report for work on a holiday to resolve a work-related problem – conflicts may also arise because of your style of clothing or your views on politics.
How you face conflicts
You can see from these examples that there are different ways a cookie may crumble. Even if you believe yourself to be a level-headed person who keeps their head down, you can still become embroiled in a situation where your patience and understanding may be tested.
If you find yourself in the middle of an office conflict involving your boss, how you approach the problem is crucial in its resolution or the opposite. Finesse in facing a conflict can end it and that may even be good for your career, notes Littleton Alternative Dispute Resolution, Inc. The alternative would be something a lot less desirable.
Ignoring isn’t solving
Most people typically try to downplay the conflict, thinking that if they do not talk about it, if they do nothing, it will disappear on its own accord. But this is not a solution; it’s running away. Let an issue simmer too long and the pot may blow up at some point. By ignoring the problem, you may not notice it but your performance is affected.
Dialogue and the impartial mediator
As with almost all problems, dialogue is important. If a dialogue between just you and your boss is impossible, or if it does happen but nothing changes, other people may have to intervene. This is risky, however, as it’s public, and the more people are involved, the higher the chances of those people taking sides, which helps nothing and no-one.
If the conflict is a lawsuit waiting to happen, it may be worth everyone’s while to take a step back and reconsider their stand. An employment mediator can step in to help settle the matter peacefully and privately. At least, with an impartial party in the mix, everyone can air their sides and accept a fair settlement or compromise.
Office politics is nothing new. People have been arguing and trying to get the better of each other long before they were thrown into a box together for extended periods. The difference now is that people can settle their conflicts in a sane, fair, calm, and results-driven manner. Anything less may just be ego, and when was the last time your ego helped your career?
Physical security is important in protecting your business against theft, vandalism, abuse, and other activities that can cause many problems. This is why you invest in a perimeter fence and gate, CCTV cameras, lighting in every space, motion sensors, security personnel, and other security measures.
This is fine, but the safety of your organization does not depend only on how you keep intruders from coming into your establishment. You should also be able to control both physical and digital security.
Without the right security over your data, processes, and communications, you risk being hacked or becoming a victim of digital theft. Here are some suggestions on how to protect your digital properties.
Use a VPN
Like any other organization, you use email, chat, and video, as well as browse the Internet for different purposes. While you may think your firewall with antivirus is the only protection you need, the truth is there are other threats. Your network resources are a goldmine for cybercriminals. Anything from customer or patient data to information about your investments is at risk.
Private Tunnel points out that using virtual private network software can dramatically reduce the chances of data exposure and theft. With a VPN, only the computers that are authorized for access can get into your network resources.
Keep Your Servers Off-site
If an experienced thief somehow makes it into your premises and takes off with some goodies, one of the first things you’ll be checking is whether he made off with your servers. What if the thief had hacked into your system using a thumb drive? What if a fire broke out? This is why your servers shouldn’t be located in the same building where you do business.
There are services that can set you up with servers located in a discreet and heavily secured facility. In fact, your CCTV cameras should also save what they record off-site, so even if an intruder destroys the cameras, he can’t destroy the evidence.
There are different ways to make sure your data is safe. No system is perfect, but not taking any steps to guard your data makes it vulnerable.
Sleeping better at night is more than about establishing a pre-bedtime routine and following a consistent sleep schedule. While these things are essential, you should not ignore the importance of having the right sleepwear and bedsheets. As these affect your sleep comfort, picking the right one can help support your nighttime rest.
Choose the Right Bedding
Many think that thread count is highly important when choosing a bedding. This isn’t necessarily true, as the type of fabric could be more significant. Ideal fabrics include Egyptian cotton and 100% prima cotton, as they are both soft and long lasting. Be wary of some labels that say 100% cotton, as they can be less expensive, but have a rougher texture.
Bamboo sheets are also an ideal choice, as they are soft and hypoallergenic. Woven bamboo fibers produce silky soft fabrics are comfortable than cotton. Another good thing is that they wick away moisture from the body, so you can stay comfortable throughout your sleep.
Selecting Your Sleepwear or Pajamas
The key to picking the right sleepwear is making the sure it feels good on the body. If you’re not a fan of silk, you cannot doze off comfortably with pajamas in that fabric. Cotton remains a top choice, as it is breathable and doesn’t irritate the skin. The only downside is it is inefficient in wicking away moisture or providing enough insulation in a cooler environment.
Flannel is ideal for colder months since this offers breathability and warmth. Bamboo is also a good choice, as this feels soft on the skin. It has good moisture-wicking qualities, so you won’t worry about night sweats. It also has anti-bacterial properties and is 100% eco-friendly.
While fabric matters when shopping for sheets and sleepwear, be sure to consider the fit. This is especially true for pajamas, as a loose pair will tend to move easily over your body. You might also want to avoid snaps and buttons, as they might irritate your skin at night.