MAP Policy

How Do You Draft an Effective MAP Policy?

December 23, 2015

Today, consumers can easily find the best price on products with just a few taps on their phone. This has led to unprecedented cost-cutting by retailers, as competition between stores continues to rise. Nonetheless, manufacturers […]

Online Pricing

Protecting Your Brand Means Enforcing a Map Policy

July 24, 2015

With competition being fiercer than it ever was, being able to protect your brand should be one of your organization’s top priorities. And with many businesses resorting to illegal means, launching a “Minimum Advertised Price” […]