Tag Archives: marketing
In an online world where access is easy and fads come and go, you’ll need a bedrock of loyal customers and/or markets that guarantee conversions or at least high-value clicks. Focusing your approach is important; one of the ways to do so successfully is to know who your market is. There are different types of audiences; knowing these allows you to formulate effective marketing strategies.
The seeker has a need or a problem that needs an answer, SEO experts say. They search online and compare different brands before making a decision. Seekers may be shoppers, readers, listeners or visitors of your websites. To enable you to identify them, they display certain characteristics, which include:
- They are searching for something that interests them.
- Grab their attention by offering relevant pages that match their interests.
- They have full control over their consumption, entering and leaving as they see fit.
Someone isn’t on your seeker list unless they arrive at your online properties, such as blogs, event pages, website or other similar places.
The people in this category are those that discuss your brand online, but aren’t necessarily customers or visit your media pages regularly. It’s important to know who these are and what they say about your company. When you research about broadcasters, you are able to identify potential brand advocates and influencers who are important to formulating strategies.
The amplifier is much like a mini media company; he or she has an audience and may help you spread the message of your content marketing strategy. Some may already be in your networking, providing you with their expertise in some form or other; they may be influencers, reviewers, analysts or other similar people.
These are some of the audiences to consider when formulating an online marketing strategy. Knowing these people allow you to clarify and create a cohesive brand message.
Launching a marketing campaign without doing due diligence is like running blindfolded inside your house. Chances are, you’re going to end up with broken furniture and glasses. Basing your marketing on outdated data will have the same catastrophic results.
To lessen the risks and ensure income potential when marketing, comprehensive research is key. This is a reason putting up people counters is spot on when it comes to retail business, as a leading provider of counting systems notes.
In marketing, even the best can fall. One instance involved an iconic gaming machine loved by millions: the PSP. In a bid to create a much-needed viral buzz, the Japanese tech giant Sony created a fake fan site and dubbed it “All I Want For X-Mas Is A PSP”. That ploy may sound catchy enough.
Once techy gamers started tracing the domain, the site has its fingers pointing to the Japanese corporation. A barrage of negative backlash soon followed, fomenting a landslide of anger that spread to hundreds of video gaming sites and forums worldwide. Though your retail business may not be planning anytime soon to put up a fake website, it clearly shows there’s more to marketing than just trying out some crazy ideas to see if it works.
Getting an Extra Eye
While your brick-and-mortar store may require less online presence than a gaming console business, it would certainly benefit a lot from technology. Getting your place a counter for people is a classic example. With such retail management system installed, you can read your target market better. As it give you specific data of how much traffic your store is getting, you will be able to weigh what marketing adjustments will give you better chances of greater sales.
As it will provide you with real-time data, improving your operational efficiency with regards to scheduling manpower will be easier. Moreover, you get to measure how much your competitor’s marketing is affecting your visits. With a better grasp of your target market comes greater chances of roaring success.
By now, anything someone will say about Steve Jobs may not have that much impact. You see, Steve Jobs has risen to legendary status; it’s almost impossible to put him a notch higher.
He’s the person who conceptualized the iPad even when another company had the idea years before. Yes, Nokia’s former chief designer admitted he had the concept all along. Only it didn’t reach fruition. And everything is now history, how millions have become Apple followers.
Making Faster Horses
It takes a giant to know another giant.
Steve Jobs quoting Henry Ford made that apparent. Both men were legends of entrepreneurship and marketing in their time.
In the Apple founder’s words on product excellence: “There’s a great quote by Henry Ford, right? He said, ‘If I’d have asked my customers what they wanted, they would have told me ‘A faster horse’.”
The iPad was conceived without a single consumer research done. It could have been a marketing nightmare. But no, iPad and its smaller brother iPhone proceeded to become killer products.
Spreading the Faith
Effective marketing goes beyond getting consumers. It creates a loyal following who will market your product — for free. Online forums reveal that.
And as Zodiacdisplays.com says, “Appearances are everything to businesses.” Any Apple-sponsored events with the company’s logo plastered on memorabilia and on pop-up canopy tents reveal it’s not just a gathering of ordinary fans, but of an army of loyal followers. And this only encourages more people to try Apple products.
Eventually, it took Jobs and his confidence to put the product to market, leveraging the loyalty of Apple users and using that as an effective marketing strategy. His idea and approach to marketing gave him billions in profit.
Market research shows what clients think they want. But is it enough to think about that? Every once in a while, surprise them with a product they didn’t know they wanted — and a marketing strategy that will leave them in awe.