marketing

Marketing Campaign

Marketing with Due Diligence: Using Retail Data to Your Advantage

Launching a marketing campaign without doing due diligence is like running blindfolded inside your house. Chances are, you’re going to end up with broken furniture and glasses. Basing your marketing on outdated data will have the same catastrophic results. To lessen the risks and ensure income potential when marketing, comprehensive research is key. This is

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Apple’s Marketing Secret: Encourage Customer Loyalty

By now, anything someone will say about Steve Jobs may not have that much impact. You see, Steve Jobs has risen to legendary status; it’s almost impossible to put him a notch higher. He’s the person who conceptualized the iPad even when another company had the idea years before. Yes, Nokia’s former chief designer admitted

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