Man holding green hop cones

Beer Hops with Eccentric Flavors

Beer hops can be classified into several categories: fruity, citrusy, floral, herbal, earthy, spicy, and piney. Hops can fall into one or more categories, but there are a few that

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Your Narrative As Branding

Many sports brands sell very similar products, but what makes the difference between those at the top and those trying to topple them? Nike and Adidas distinguish their names from

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Make Your Marketing Activities Work

Promoting a product or service is a huge part of business. Without promotion and advertising, most companies would be unable to reach their target demographics and probably fold within the

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Startup Business: The Art of Packaging

It is a deeply rooted tradition for all of us to celebrate occasions. From birthdays, Christmas, anniversaries, and life milestones, it has been a common custom to express appreciation through

tourist in a ski resort

Ski Resorts Are Using Fake Snow to Stay Profitable

The imagery that terms such as “global warming” and “climate change” often evoke are crashing glaciers, destructive super typhoons, and parched farmlands. But rising global temperatures are adding another image

open space workplace

Categories of Office Fit-Outs

In today’s world, your office is more than a space in which you conduct your business and meet clients. Nowadays, companies are aware of the effect of their offices on

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