Inbound marketing focuses on fostering visibility and popularity among your target market. It draws visitors to your website, acquires new leads, and gives you a platform for lead nurturing. There are many tools used for inbound marketing with SEO and content strategy being the leading ones.
Web design is among the least used strategies for inbound marketing. However, there are different efficient tactics that a Worcester-based web-design company might recommend for your site. New Perspective cites some of them.
Optimize Your Navigation
Optimized website navigation is important to keep people on your site once you get them there. The navigation on your site should be stimulating and yet easy to use for your clients. While most designers will primarily focus on your home page’s navigation, a good one will optimize all your site’s pages. This ensures that you get your message across and make a sale rather than attract only random visitors.
Have Routine Technical Reviews
Optimal web design does not end once your site is up and running. The web designers still need to carry out routine technical reviews to weed out several technical design issues. These problems include 404 errors, lack of mobile optimization, and broken indexes and codes.
Align Your SEO Strategy with the Site’s Metadata
Metadata in website design include the description, title tags, and keywords. All these play an important role in SEO. Have unique title tags for your pages, corresponding H1 pages, images aligned with your keywords, and clean URL architecture to link your web design’s inbound marketing and SEO.
There are different online tutorials on how to design a company website. This DIY designing, however, does not include the above strategies used by professional designers. It can result in a site with minimal contribution to your inbound marketing efforts. Hiring a professional is still your best option.