The world has gone digital and businesses can’t survive without digital marketing. Any business owner who thinks that creating a great product and setting up an online store is enough is living under a rock. Nobody is going to buy a thing from you unless they’ve seen its performance and benefits in your digital content. Digital marketing is essential for a business to survive in the 21st century.
Digital marketing is a huge umbrella term that constitutes marketing strategies that help promote a business online. It can be used to create awareness about your product on the web. By not building an online presence, you’re missing out on precious interaction between you and your potential customers.
On top of it, you’re at risk of losing your business to your competitors. Let’s find out what digital marketing strategies you can invest in to scale your business.
Search Engine Optimization
5.6 billion searches are recorded on Google every day. According to Ahrefs research, 91% of content gets no traffic from Google. Your business can be a part of the other 9% and get traffic to your website.
When someone searches for something, Google goes through millions of pages and looks for similar or related words. Then, it returns the most relevant pages to your screen. Through search engine optimization, you make it easy for Google to deem your page relevant and bring it up in front of the searchers.
Bidding for clicks
You can run ads on Google and pay for them every time someone clicks. This is great as you only pay when someone visits your website. Many businesses bid on relevant keywords to attract customers. It’s highly competitive so you can hire someone for pay-per-click or PPC services.
Social media marketing
When you use social media to promote your product or service, it’s called social media marketing. Many businesses market their products on Instagram, Facebook, Twitter, and other social media platforms. Brands have their own pages on which they put up engaging and promotional content to get people talking.
They also pay influencers on social media to promote products on their accounts. This is very effective among the masses as they spend a lot of time on social media. Young teenagers and adults are especially influenced by popular creators. This helps businesses to put their products in front of them.
Any form of content that is published with the intent of promotion comes under content marketing. This constitutes images, audio, video, or text. Content connects people and if it’s well-created, people share it around. This generates traction for the brands and more people get to know about them.
Why should you be using digital marketing for your business?
Through digital marketing, you reach your target audience easily
These are the people who’re actually looking for your product or service. Unlike normal advertising like Billboards or TV ads, digital marketing is targeted to a specific group of people who’re interested in you. They are most likely to buy from you.
With digital marketing, you can engage with your potential customers at every stage of the buying process
The process with search is when people are not aware of your business and are only looking for answers. Then, they consider different options and you can help them to choose the right product.
In the end, they are ready to make the purchase. Here, you can show them how your product performed better than your competitors. This process is called a sales funnel. Businesses track buyers’ steps and place their products in front of them along the way.
Data lets you adjust your marketing campaigns to increase effectiveness
From the research stage, so many tools exist to help you. You can find relevant keywords or look through your competitors’ data to create a perfect action plan. Customers ’ every move and the results are monitored to make your life easier.
You can also analyze data from your previous campaigns to improve their efficiency. This way, you can make informed decisions about what to do next.
If you want to put out ads, you can set up a bidding strategy that suits your budget
With Google Ads, you can use smart bidding and automate the bidding process. There are different options like target cost per action, target return on ad spend, or targetted conversions. It depends on how much data you have on the platform.
Digital marketing is very important for all brands. Any business that neglects it, is losing out on a huge customer base. If your business is not visible to consumers online, there’s almost no chance that they’ll buy from you. Moreover, your competitors are already leveraging the benefits of internet marketing and it must be driving results for them. So, if you aren’t already investing in it, it’s time you start doing that.