Running a commercial craft brewery these days is no easy feat. The craft brewing market is an ever-growing industry which means new players are entering every day.
If you want to stay competitive and boost your revenue, follow these game-changing tactics:
Automate your production
Most independent breweries struggle with consistency, quality, and greater production demands. Automating key processes can solve these challenges and help breweries reach quality targets more effectively. They don’t necessarily require complex systems and machines similar to those utilized by large commercial breweries. Adopting minor tools for key processes can already make a huge difference.
Using automated flow meters can help you manage and monitor foundation water, wort transfer flows, yeast recovery, and pitching. These devices will help you control accurate flow rates and reliable measurements.
Precise temperature measurement and management are required to produce higher quality products. Installing compact food and beverage thermometers enable you to take quick and accurate temperature readings at every stage of the process.
Similarly, level switch tools can be beneficial during the cooling stage. Different level switch models can offer reliable measurements unaltered by the brew media’s properties, gas bubbles, and foam turbulence.
High-quality automation tools will optimize your processes and save time and effort. They’re designed to meet hygienic regulations and reduce human error. Additionally, automation tools require minimal maintenance and can withstand industrial wash-down conditions.
Experiment with unique flavors
Craft breweries are a growing market. That said, your mead needs to be memorable and inventive enough to stand out from your competitors. ; By now you must know the rough flavor profiles you like and the beer type you want to achieve. Improve your flavors by speaking to experts and sampling new brewing styles. Try out new ingredients, too like grapefruit extracts, citrus notes, or mango puree. Who knows, the craziest ideas may result to the tasting note you’ve wanted to capture for years.
Naturally, experimentation can cost you time and money. But exploring through practice and small brew fermentation will help you refine your menu and get better returns.
Additionally, keep your products top-notch by sticking to fresh ingredients. If you use extract, search for the freshest extracts on the market. Always use fresh liquid yeast, grains, and hops to attain the highest quality and safety. Ready-made products with loads of preservatives can negatively affect the taste of your mead.
Optimize your marketing
If your brewery has a physical dining or drinking space, rent it out for local gigs. These events can be a great way to introduce your products and attract new customers.
Partnering with influencers is also a great way to create brand awareness. Social influencers may be willing to post a review about your brewery on their social channels in exchange for a few products or a discount code for their followers.
A Google My Business account is also a great marketing tool that gives potential customers access to your business hours, address, and contact details. It lets you control how your business shows up in Google search and allows people to leave review ratings. Best of all, it’s free and user-friendly.
While competition has increased in the brewery industry, so has the tools available to optimize your operations and expand your markets. Keep an open mind and don’t hesitate to step out of the box. After all, running a craft brewery takes guts, creativity, and continuous education.