Most of us have already heard of SEO — that online marketing strategy that allows you to increase your traffic without having to spend much. While it might seem like an easy thing to do, optimising your website for search engines can actually be quite challenging. Some strategies in search engine optimization Perth companies apply are known to be effective. But, they still face some common challenges. Here are some of them:
1. No regular updates
Most companies think that SEO is a one-time deal. Truth be told, you need to set aside a regular budget for it if you want to maintain your position. This is because search engines regularly look for updates and fresher content from each site. Although this would not mean you need to regularly change the content on your website, you can at least create blog posts every other day.
2. No analytics installed
Although installing an analytics in a website is easy, there are still some website owners who tend to skip this part. Unfortunately, this leaves them with no data to analyse that could help direct them on which strategy to take. Having analytics does not have to put a dent in your budget, as most are free to install. Some of the basic information you can get from these include site traffic, broken links, keywords used by your visitors, and bounce rate.
3. Using the same title tags and header tags all throughout your site
Each page of your website deals with a specific topic. So, make sure you use the right keywords on each of the page title as well as page content and page header. This lets the search engine crawlers and indexers know what kind of information is being given by a certain page. As each page has a unique set of keywords and content, they are also ranked uniquely, allowing your site to reach a wider client base.
There are also times when website owners are optimising their website for the wrong set of keywords. Fortunately, there are a number of professionals out in the market who can help you out.