The only reason for a company to build a website is for it to help the business grow. Whether it is through direct online sales or as a promotional tool to create awareness, a successful website is measured by a few critical criteria. First is the number of visitors it has and where they are coming from. Second is how long they stay and where on your site they do. Finally, it is about them having the interest to come back after their first visit.
As we explore these aspects in greater detail, let us look at three useful ways to attract visitors to your corporate site, keep them there, and have them return.
Hook, Line, and Sinker
Let us imagine that for one reason or another, which we will talk about a bit later, someone landed on your corporate site. Whether it was the homepage, the about us section, the contact us tab, or anywhere else, this individual is now where you want him to be. But instead of staying there, taking a few minutes to read the content, and clicking on another link, he finds the page very dull and boring and decides to leave within the first ten seconds.
This is an example of what happens thousands of times per day to thousands of websites. Even if they attract traffic, the people who reach them never stay, and worse of all, never come back. Although there are many reasons for this and different avenues to resolve them, a key element is how things are presented. It’s about creating an impact.
Rather than a simple page with a bunch of text, why not something more fun, interesting, and appealing? If you cannot do it yourself, why not work with a still imaging, animations, or 3D video game modeling firm that can create something stunning and affordable? The price you pay will be a small fee compared to the amount of traffic you bring to your site and the profit it will generate for your business.
A Content-Driven World
Former British Prime Minister and Conservative Party figurehead Benjamin Disraeli once said, “as a general rule, the most successful man in life is the man who has the best information.”
Disraeli passed away more than 150 years ago. Yet, his words remain as true today as they ever were. Access to the best and most reliable information provides tremendous assistance to us in the decision-making process and helps us avoid the many dangers we might face. But what does that entail as it pertains to your site?
While there are plenty of ways to tackle these and other questions, it starts with a blog. But not just any blog will do. And it shouldn’t be a fluff piece with the sole intention of promoting your organization’s products and services either. Instead, it needs to contain relevant, useful articles not only on what you are offering but also on the industry as a whole. Examples include the most important trends, buyer guides, and how-to features that educate people.
Remember, the more your readers find your content engaging and handy, the more likely they will come back for more.
Organic Growth and Promotion
Many have tried, but nobody has ever succeeded in finding a straightforward, reproducible explanation of why a video goes viral. Whether it is a dancing dog, a baby mixed martial artist, or a lion saying good morning to all other animals in the jungle. It is challenging to know what will be a definite hit and what won’t. What is true is that those who were lucky enough to have something they made seen by millions around the world can oftentimes not replicate it, no matter how hard they try.
The term “one-hit wonder” was first coined in the music industry to describe artists with a single hit song or album who quickly faded into the shadows following their enormous success. It later shifted to movies, books, sports, and everything in between.
Concerning your website, what this means is that while gimmicks and stunts will probably get you the attention your firm needs, they won’t bring you longevity and long-term success.
As a result, it is a much better proposition to focus on organic growth and promotional practices that give existing and potential customers real value. One example is the content-through-blogs approach we mentioned previously. Others include participatory social media campaigns that allow users to exchange opinions on products and services, read reviews from others, and even participate in the creation process.
Three useful tips on attracting visitors to your site are creating a visually appealing, eye-catching landing spot, providing exceptional content, and promoting with intelligence. By following them, you will give your website and your organization the best chances of success.