The design of your website can make or break your business, especially if a bulk of your transactions happens online. This is particularly the case for companies that utilize their site to facilitate business procedures: the design now becomes crucial.
For best results, digital marketing giant Vonazon suggests hiring a full-service digital marketing agency to develop your website from top to bottom, including content creation, implementation, and strategic direction.
What makes a good website design? Read on.
The basics of design
Website design is the process of creating a website. There are several tasks involved in web design – content creation, web page layout and graphic design. The part that you can see first when you visit a website, often referred to as the homepage, is a product of web design.
So what does this have to do with your business and your customers?
First impressions last
When a person visits your website, the first thing that he will notice is how your homepage appears. This means that the impact your homepage would create can substantially affect the initial impression a user would have about your business. Does your homepage convey a sense of trustworthiness?
If you are in the tourism industry, does it make the person say to himself, “Wow! I want to go there?” It is always good to know if your website design connects to those who visit.
User analytics are critical
A competent web design provider knows that the amount of time a user spends on the website is crucial, and his design will be a contributing factor. Web design will affect the average time that a user stays on the page. In fact, it can even affect the bounce rate.
This bounce rate is the rate by which a user navigates away from your website. When you have a high bounce rate, it will just show that your site needs some cheering up. You might have lost those customers who got interested in your brand or company but left the site quickly due to poor design.
You must make sure that the design will impress and capture the attention of your customers. If not, your business takes a hit.